Chatbots are one of the most unique forms of communication used across websites and on various social media platforms. Today’s digital era calls for acceptance, development and deployment of business automation processes to improve service delivery and curtail costs. The most effective technique to generate leads, increase customer engagement and boost sales and revenue for your business in today’s time is through the means of chatbots, or rather chat automation. Chatbot is a widely adopted form of Artificial Intelligence (AI) technology that is leveraged to initiate instant and continuous customer conversation. Before we dig deeper, let’s look into the pertinent question,
What are Chatbots?
Chatbots are virtual online assistants or virtual chat agents that keep your business active 24/7 and 365 days a year. These chatbots or virtual chat agents converse with your customers using a live chat interface and can be installed on your website and /or on social media platforms such as Facebook page and Messenger, Slack, WhatsApp, and even Alexa, hence helping you expand your communication with your audience to the next level.
When planned, applied and executed intelligently as per your business needs, chatbots can provide customers with in-depth and instant information about your business. You can save immense amount of cost involved in setting up a full-fledged customer service department by simply installing chatbot service that imparts useful information about your company product or service and keeps your customers engaged at all times. Popular brands like Nike Shoes and Burberry are using chatbots to enhance their customer satisfaction and loyalty.
Let’s go through some of the benefits that chatbots provide to your business:
1) 24/7 Service Availability
How many of us have been kept on hold for around 2 – 5 minutes during a single telephonic conversation with a customer service agent? I bet, most of us! Well, chatbots do not function that way. They are at your service at all times, obeying your command. They continue to respond to your queries day in and day out, 365 days a year, without complaining. As a result, customer service improves and your business is ranked high amongst all your competitors.
2) Effective Lead Generation
Chatbots are the best way of gathering leads on an auto-pilot basis once the visitor has landed on your website or Facebook page. You can then contact all the generated leads and in turn, enhance conversions. Even if the lead does not become a customer during then, they can be added to your marketing list of campaigns for promoting future products or services and converting them into paid clients or customers.
3) Efficient Handling of Customers
One customer service agent can handle a single customer call at a time. Chatbots, on the other hand, provide chat services to thousands of customers at the same time. Irrespective of how many customers contact you and at any given time of the day, each and every query will be responded to instantly.
4) Cost-efficiency Guaranteed
If your business is purely service-based, you would require a large workforce to provide timely service to your customers. As and when your business flourishes, the expenses involved in recruiting and managing employees increases manifold. On the other hand, deploying chatbots or virtual chat agents is a one-time investment which helps in reducing your workforce and overheads to a considerable level. You can integrate a chatbot on your business website or social media platforms and educate your customers about your business offerings and other simple queries, and pass on complex queries to seasoned customer service agents.
5) 100% Customer Satisfaction
Humans are mostly governed by their emotions and moods. If a customer service agent is in a bad mood on a particular day, the same might reflect in the conversations with the customer. An untoward situation like this may result in customer dissatisfaction and probably loss of sale and reputation too. Chatbots, however, are programmed and run on well-defined tone, content style and other rules and regulations. They are programmed to respond to customer queries in the most unbiased way, thereby treating one and all customers in the most professional and polite manner.
6) Automation of Monotonous Tasks
None of us like to do the same thing over and over again. We are prone to lose interest and make mistakes after a certain amount of time. While working, the number of errors for a monotonous task performed increases invariably. With chatbots, these tasks are planned, organized and programmed to perform automatically and non-stop, without any scope of error, irrespective of the number of requests received at any point of time.
7) Company’s Intelligent Virtual Assistant (IVA) or Intelligent Personal Assistant (IPA)
There are several ways of leveraging your IVA or IPA, based on your requirements. For example, a fashion store or a fashion designing company might use a chatbot as an online ‘Fashion Advisor’ for providing guidance and recommendations to customers who visit their website or social media platforms.
Another example of benefiting from your IVA or IPA is by deploying a ‘Financial Advisor’ chatbot that is programmed to handle customer queries on financial matters such as investments, taxation and other financial schemes and policies. A chatbot records all your tastes and preferences, and bestows you with relevant choices based on your responses.
Similarly, there are tons of ways of leveraging the technology of using chatbots in your business, and gathering leads and generating revenue /conversions from them.
8) Multi-language, Multi-country Enabled Chatbot
Our virtual chat agents or chatbots have the ability to auto-detect a customer’s location and language, and respond to their queries accordingly. An option to select the preferred language can be displayed before initiating a conversation through the chatbot. This builds customer confidence and boosts engagement.
9) Prompt Customer Sentiment Analysis With Smart Tracking Feature
With chatbots, you can track and analyze your recent conversations to adopt practices for future customer chat engagements. You can develop content for trending topics, services or products, as well as new and emerging ones, and automate them using the chatbot functionality.
The benefits of automating lead generation, customer service and sales using chatbots are endless. Once deployed, they work on auto-pilot mode running your business LIVE at all times even while you are asleep.
How Can BelWether Group Help Businesses Boost Sales Using Chatbot or Chat Automation With 3D Avatar?
At BelWether Group, we believe that chat automation is an amalgamation of Artificial Intelligence (AI) and Human Sentiment. Chat automation tools use smart algorithms to track chat history and advise intuitive responses to frequently asked questions. Based on exceptional, instant responses provided thereafter, businesses are able to take well informed actions and decisions.
BelWether Group provides various chat automation solutions, including using a unique 3D Avatar Chat to help businesses boost their lead generation, sales and drive superlative customer experience by helping you set up a fully-personalized, automated and interactive chatbot. Our chat automation service supports more than 24 languages and countries, including the native accent. It can auto detect the customer’s location and change its language accordingly. The customer also has the option to select the choice of his /her language to proceed with the chat.
Few Unique 3D Avatar Chatbot Features Offered by BelWether Group:
- You can add your OWN VIDEO instead of the 3D Avatar to greet online customers
- You can add you OWN company’s branding or logo on your chat automation service
- Your customer /website or Facebook page visitor /lead can select the language they are comfortable with while chatting with your chatbot
Contact us today for a free demo. It’s our guarantee, you will not be disappointed.